| Best for | Small businesses building their presence | Businesses seeking consistent engagement | Businesses seeking stronger visibility and leads |
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| Social platforms managed | 2 | 4 | Up to 7 |
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| Original posts per month | 10 | 15 | 20 |
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| Short videos/Reels included in post total | 2 | 4 | 6 |
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| Story adaptations per month | 4 | 8 | 12 |
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| Account audit | Initial review | Initial review + quarterly updates | Initial review + monthly improvements |
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| Profile optimization | Bio, contact details, website link | Starter + branded covers and action buttons | Growth + highlights and profile consistency |
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| Social media strategy | Basic monthly plan | Customized monthly strategy | Campaign strategy and quarterly planning |
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| Content calendar | Monthly | Monthly | Monthly with promotional campaigns |
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| Branded graphics | Template-based designs | Customized branded designs | Customized designs and campaign graphics |
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| Captions and calls to action | Included | Included | Included |
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| Hashtag and keyword research | Basic | Targeted | Targeted + ongoing refinement |
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| Scheduling and publishing | Included | Included | Included |
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| Video editing | Basic editing of supplied footage | Editing, captions, music, branding | Editing, captions, hooks, branding, multiple formats |
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| Comment and inbox management | Not included | Up to 2 hours/month | Up to 4 hours/month |
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| Lead handling | Direct inquiries to client | Flag and forward inquiries | Qualify using an approved script and forward |
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| Competitor research | — | 3 competitors | 5 competitors |
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| Paid advertising management | Add-on | Add-on | 1 campaign; up to $1,000 monthly ad spend |
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| Performance reporting | Monthly summary | Monthly detailed report | Monthly report + recommendations |
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| Strategy call | — | 30 minutes/month | 45 minutes/month |
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| Revision rounds | 1 consolidated round/month | 2 consolidated rounds/month | 2 consolidated rounds/month |
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