Marketing becomes more useful when you understand how attention turns into a customer relationship. The BeSeen Business Academy introduces practical ways to clarify your offer, choose an audience and plan a campaign that gives people a reason to contact your business.
The learning path also connects customer acquisition to business organization. You will consider how to prepare a useful brief, follow up on inquiries and review the numbers behind your decisions, rather than judging a campaign only by views or likes.
Work through the lessons in sequence and apply each exercise to your own business. Use the activities to prepare questions for your team, improve your next campaign and identify the areas where you need additional support.
YOUR LEARNING PATH
From attention to a stronger business.
Begin with the offer you want customers to understand. The first session helps you connect your audience, campaign message and next step so your content has a clear purpose.
Then connect those decisions to the way you organize your business. Use the exercises to review follow-up, responsibilities and performance, and leave with practical questions to apply to your next campaign.
Complete the exercises in your client workspace. Lesson completion is saved when you are signed in.
Be Seen Media and SEND
Compare social media marketing and management packages
Package definitions: An original post is one content item that may be adapted and shared across the selected platforms. Video counts are included in the monthly post total. Stories are adaptations of existing content. Client supplies photos and footage; on-site production costs extra. Advertising spend is paid separately.
Be Seen Media and SEND
Brand presence and content creation
Be Seen Media Starter — $299/month
Services you can provide within this category include:
Social media account creation and setup.
Business profile optimization.
Brand voice and messaging development.
Profile photos, cover images, and highlight covers.
Social media audits.
Content strategy and monthly calendars.
Branded promotional graphics.
Educational posts, tips, and frequently asked questions.
Product and service showcases.
Customer testimonials and success stories.
Holiday, seasonal, and special-event posts.
Captions, hashtags, keywords, and calls to action.
Photo editing and resizing.
Carousel posts and infographics.
Short video editing, subtitles, and thumbnails.
Content scheduling, publishing, and cross-platform adaptation.
Be Seen Media and SEND
Account management and audience engagement
Be Seen Media Growth — $499/month
Includes the Starter deliverables plus selected management services:
Comment monitoring and responses.
Direct-message screening and approved responses.
Customer questions and service-request routing.
Lead identification and forwarding.
Community engagement.
Facebook Group or other community moderation.
Brand mention monitoring and social listening.
Review response drafting.
User-generated content collection and permission requests.
Polls, questions, and interactive Stories.
Contest and giveaway coordination.
Influencer and local partner research.
Competitor monitoring.
Event promotion and countdown campaigns.
Content repurposing from blogs, webinars, and long videos.
Monthly performance analysis and strategy adjustments.
Keep the monthly workload within the package limits; larger community-management or event assignments receive a separate quote.
Be Seen Media and SEND
Advertising, campaigns, and growth
Be Seen Media Premium — $799/month
Includes the Growth deliverables plus selected campaign services:
Paid social advertising strategy.
Campaign setup and management.
Audience targeting and geographic targeting.
Retargeting campaign setup.
Ad copy and creative development.
Basic creative testing.
Lead-generation advertisements.
Appointment-booking campaigns.
Product launches and seasonal promotions.
Offer development and campaign messaging.
Conversion tracking coordination.
Landing-page recommendations.
Influencer outreach and partnership coordination.
Social commerce and product catalog coordination.
Approved automated responses and lead-routing workflows.
Campaign performance analysis.
Cost-per-lead and conversion reporting when tracking is available.
Ongoing campaign improvements.
Technical builds, influencer payments, production, and additional campaigns are separately priced. Results such as followers, leads, or sales should not be guaranteed.
Be Seen Media and SEND
Additional services and suggested prices
These let clients expand a package without making the base plans unprofitable.
Additional service
Suggested price
One-time onboarding and account setup
$149
Additional social platform using existing content
$75/month
Additional static post with caption
$30
Additional carousel, up to 5 slides
$60
Additional short video from supplied footage, up to 60 seconds
$85
30-post monthly plan, upgrading from Premium’s 20 posts
+$300/month
Additional community management
$50/hour
Social media audit only
$199
Standalone social media strategy
$299
Social media training
$125/hour
Additional advertising campaign setup
$150/campaign
Standalone advertising management
$250/month or 15% of ad spend, whichever is higher
On-site photo/video content session, up to 2 hours
From $450
Event social media coverage, up to 3 hours
From $600
Influencer campaign coordination, up to 3 creators
From $350/campaign
Giveaway campaign coordination
From $200
Social shop or product catalog setup, up to 20 products
From $250
Basic chatbot or automated reply setup
From $250
Campaign landing page
From $450
Email campaign design and setup
From $125/campaign
SMS or WhatsApp campaign setup
From $100/campaign
Bilingual adaptation
+25% of affected content fees
Rush delivery
+30%
Third-party subscriptions, messaging fees, advertising budgets, travel, and creator fees are additional.
Your implementation workspace
Save your marketing brief, check your progress and review the campaign numbers in one place.
